Anyone 18 or older in Kenya with a public TikTok and/or Instagram account. You must register on the campaign page before your posts will be counted.

Coca-Cola Feel It All Challenge | Post Videos and Win Rewards in Kenya

How It Works

Register

Submit the registration form.

Create

Film your football moments. Grab a Coke and make it part of the story.

Post

Share on TikTok and/or Instagram. Tag @cocacola_kenya, #AllTheFeels, #CocaCola, and #FIFAWorldCup.

Win

Earn cash rewards based on your post views. Top 2 creators each week win a Hisense TV.

Registration Form

Cash Rewards

Earn Cash Based on Total Views

Your views are counted cumulatively across all 6 weeks of the challenge, combining Instagram and TikTok. The more views your content earns over the full campaign, the higher your cash reward.

Tier Cumulative Views (6 weeks) Cash Reward

1 3,000 – 9,999 views KES 3,000

2 10,000 – 19,999 views KES 5,000

3 20,000 – 39,999 views KES 8,000

4 40,000 – 59,999 views KES 10,000

5 60,000 – 89,999 views KES 15,000

6 90,000 – 149,999 views KES 18,000

7 150,000+ views KES 20,000

Cash rewards paid via M-Pesa to your registered Safaricom number within 30 days after verification. Each participant is eligible for one cash reward. TV prizes cannot be exchanged for cash. Full details in the Terms & Conditions.

Hisense 43" UHD 4K TV - Weekly Grand Prize

Hisense 43" TV

2 winners every week

Weekly Grand Prize

Win a TV Every Week

Each week, the top 2 creators with the most video views (Instagram + TikTok combined) each win a Hisense 43" TV.

Previous Winners

Week 1: @bakarijunior3 • Week 1: @jk_don254 • Week 2: @sandrakageha1 • Week 2: @kav1nskywaweru • Week 3: @fladdy3 • Week 3: @esther_254.0 • Week 1: @bakarijunior3 • Week 1: @jk_don254 • Week 2: @sandrakageha1 • Week 2: @kav1nskywaweru • Week 3: @fladdy3 • Week 3: @esther_254.0 •

Weekly Leaderboards

Final standings for each week.

Week 4: Sat Jul 11 -- Fri Jul 17

Results Coming Soon

Your Total Views (All Weeks)

You don't need to be the top creator to earn rewards. Accumulate views across the six weeks, hit a threshold and earn cash rewards. Follow your progress below.

Don't see your post on here yet? We review content daily (Mon--Fri) and it can take up to 3 working days to show up. Hang tight -- or if something seems off:

Let Us Know

Not sure what to create?

Show us the moments that make football unforgettable. Here are some ideas:

Goal Reactions

The scream, the leap, the disbelief

Victory Celebrations

Your signature celebration -- dance, chant, gather the squad

Football Banter

Trash talk, predictions, "I told you so"

Match Day Rituals

Pre-game traditions with a local twist

Heartbreak & Drama

Penalties, red cards, the "so close" moments

Coca-Cola Moments

Crack open a Coke, share a sip with friends

What We're Looking For

Keep these in mind when creating your videos.

Format

Vertical video format (Reel) posted to Instagram and/or TikTok. 30-60 seconds is ideal.

Hashtags

#FIFAWorldCup, #CocaCola, #AllTheFeels. Tag @cocacola_kenya.

Quality

We want to see real reactions to real moments -- goals, near misses, heartbreak. No scripts needed.

Show Off Coke

Your video must show someone taking a real sip of Coca-Cola from a bottle or can. Make it natural -- part of the celebration, not staged.

Do's

Do Show the Coke early -- ideally in the first 3 seconds

Do Make it local -- your chants, your rituals, your crew

Do Keep it raw -- quick cuts, real reactions, in the moment

Do Ask before you film someone; stick to royalty-free music

Don'ts

Don't Film the match itself -- this is about your reaction, not the game

Don't Encourage unsafe behavior or excessive consumption

Don't Show children under the age of 13

Don't Include controversial or offensive content

Don't Use AI-generated or AI-edited footage -- keep it real and authentic

View Full Content Requirements

FAQs

What is the "Feel It All" Challenge?

A 6-week UGC video challenge celebrating the FIFA World Cup 2026. Create short-form videos capturing your real football emotions, post them with the required hashtags, and earn rewards.

Who can participate?

Anyone 18 or older in Kenya with a public TikTok and/or Instagram account. You must register on this page before your posts will be counted.

How do I register?

Fill out the registration form on this page with your contact information and you'll receive a confirmation email once you're registered.

Can I use trending audio or meme formats?

Yes! Trending audio, templates, and meme formats are encouraged as long as the content is original and follows the challenge guidelines.

How are winners selected?

Each week runs Saturday 12:00 AM to Friday 11:59 PM EAT. The two creators with the highest cumulative views across all approved posts that week each win a Hisense 43" TV. Two winners per week, one prize per participant. At the end of the challenge, all participants may earn rewards based on views for their approved posts.

When will my posts appear on the leaderboard?

We review content daily (Mon-Fri). It can take up to 3 working days for your post to be reviewed and appear on the leaderboard. Posts do not show up immediately.

Can I post on multiple platforms?

Yes. You can post on both TikTok and Instagram. Views from both platforms are combined for your weekly total but only one profile per channel will be counted.

What are the prizes?

Each week, the top 2 creators win a Hisense 43" TV. Additionally, creators who hit cumulative view thresholds earn cash rewards from KES 3,000 up to KES 20,000, paid via M-Pesa. TV prizes cannot be exchanged for cash. See the Reward Tiers section for full details.

Do my views carry over from week to week?

There are two types of rewards. Posts within the six week window count towards the cash rewards at the end of the challenge. Each week is also a fresh cycle for the TV prize. Only posts published within that week's posting window (Saturday to Friday) count toward that week's TV prize.

How will I be notified if I win?

Winners are contacted via their registered email or phone number within 7 days after results are finalized. You'll also be featured on the Past Winners section of this page.

What if my post is rejected?

You'll receive an email explaining why your post was rejected. You can fix the issue and repost. Be sure to read through the full Content Requirements before posting to ensure your post is eligible.

Where can I read the full Terms and Conditions?

The full Terms and Conditions are linked below or can be viewed and downloaded HERE.